At CES 2013, nation-wide media channels rolled out the red carpet treatment for HealthSpot and their innovative technology applications for healthcare services. A heavy buzz surrounded the company at the show and had press circling their DisplayWorks-produced exhibit as they garnered interest from the likes of The Weather Channel, Wired Magazine, Yahoo Finance, eWeek, Med Gadget, AOL News, and Business First. Popular Science even dubbed it Best of CES 2013, naming the HealthSpot Station a CES 2013 Product Of The Future.
HealthSpot’s goals for this highly publicized trade show in Las Vegas were to improve company and product awareness and increase brand recognition, all while exhibiting in a fairly small space in a very busy show lobby. In order to meet all of the objectives, DisplayWorks created a central platform for the HealthSpot Station and an overhead truss structure to support presentation monitors. We then put the exhibit in the spotlight using bright white LED lights to illuminate it, while preventing the theater demo space from getting too warm for client demos throughout the day. An overhead canopy supported all of the A/V equipment and a central closet stored the components required to make seamless video transitions between live feeds and product demo presentations. To help grab attention in the busy lobby, 11 flat screen monitors streamed with constantly rotating content and ongoing, live product demos played a prominent role in captivating members of the national press visiting the booth.
HealthSpot, whom Wired magazine has dubbed “the Apple app store of healthcare services,” sang the praises of DisplayWorks throughout their 16 hour-plus trade show daily schedule. “DisplayWorks has done a great job,” stated Lisa Maughan, Vice President of Marketing. “From now on we will only work with them on future shows and exhibit projects.”