I came across a survey which was recently conducted by CareerCast.com which was called the Job Stress Report. It listed some of the most stressful jobs in the world, and much to my surprise, Trade Show Managers and Event Planners showed up sixth on the list. The only occupations which were considered more stressful were police officer, soldier, firefighter, military general and airline pilot, all of which can result in serious bodily harm. How could this be, I asked myself, but once I began to think about it, it all made sense.
Trade Show Managers and Event Planners do have extremely stressful jobs because they…
- Operate in a very fast-paced, deadline driven environment
- Are “road warriors” who travel frequently and spend a great deal of time away from their family
- Have highly visible jobs that are both physically and mentally demanding
So if you are a stressed out Trade Show Manager or Event Planner, you may be asking yourself, how can I restore my work/life balance ? Having been in this position myself, here are three ideas which may help you accomplish this.
3 Tips to Surviving the Stress of Trade Show and Event Planning
Surround Yourself With a First Class Team – Nobody can do it alone, and therefore it is essential that you assemble a strong team to help you implement your trade show and event marketing programs. In addition to having a solid internal team, you should align yourself with a high-quality, professional exhibit company, a competent I & D team and reliable transportation/logistics provider. They all understand your challenges and have a vested interest in helping you succeed.
Utilize Technology to Increase Efficiency & Measure Results – There are several new technologies available which enable Trade Show Managers/Event Planner to increase productivity and be more efficient in their jobs. Technology can be utilized to gather information, educate customers and sales staff, drive traffic to your booth, track and distribute leads and measure results.
Interact With Your Peers – Connecting with like-minded individuals who understand the challenges faced by today’s Trade Show Managers and Event Managers is now easier than ever. You can do this by joining industry associations such as Meeting Professionals International, attending networking events or becoming active in relevant groups on Linked In.
In addition, there are a variety of organizations, such as the Event Marketing Institute, that enable you to stay ahead of the trends and exchange information and ideas with your peers through blogs, webinars , discussion groups and networking events.
Work-Life balance is essential to everyone’s well-being, so we encourage all of you frazzled Trade Show Managers and Event Planners to “stop and smell the roses” on your way to the airport as you are running to catch your flight to go to your next show or event.
To view the full Career Cast report here “Ten Most Stressful Jobs in 2012”.