DisplayWorks Introduces Brand B


DisplayWorks announces the relaunch of the company’s marketing and event agency under a new name – Brand B. With the name change, comes a repositioning of services to strategically address clients’ advertising, branding and event needs.
 
Brand B is uniquely poised to service the market, pairing creative directors with long histories in traditional advertising with the backing of 28 years of high-profile exhibit and show experience provided by DisplayWorks.
 
As an agency, Brand B has evolved over the past 5 years to meet a growing niche in the market that most agencies are missing – the capacity to help clients with traditional advertising and marketing and then successfully translate these initiatives into relationship-selling opportunities at conferences and events.
 
“Our clients look to us for solutions to marketing challenges primarily as it relates to their exhibit programs, but that often extends beyond,” states DisplayWorks president Herb Hite.
 
“Some may be experiencing a lack of consistency with messaging and initiatives driven by multiple brand managers or outside agencies. This often becomes apparent in an exhibit environment where all groups must function together,” adds Hite. “With Brand B, we’re addressing these challenges by either assisting with or providing comprehensive management of clients’ marketing programs. In the process we’re increasing our value to clients through the added efficiencies of working with a single group to address their closely related exhibit, event and marketing needs. We’re excited about the new opportunities.”
 
Brand B is positioned to service existing DisplayWorks exhibit clients, in addition to directly servicing new clients that may or may not utilize exhibit services.
 
Brand B’s experience outside the exhibit world has brought clients to the company directly for advertising, branding and event services. In 2007 Brand B won 2 awards for excellence in advertising. The company’s website www.brandbmarketing.com showcases 25 case studies featuring recent projects that illustrate a range of capabilities under all of the company’ s service offerings.
 
Brand B is an integrated B2B marketing agency working with clients who want to build brand presence in diverse markets through unique and strategic creative execution. Brand B offers a comprehensive menu of services from advertising to public relations, event planning to digital media and trade show support. Founded in 2004, the agency partners with global corporations, providing clients strategic marketing communications that engage customers and generate results. For more information, visit www.brandbmarketing.com or contact Lisa Fox, 949.654.0025 x 12069.
 
From custom exhibits in Las Vegas or Dubai to events in Paris or Orlando, retail design in London to marketing communications in San Jose, DisplayWorks has been delivering exceptional solutions that inspire positive reactions for more than 25 years. With its headquarters in Irvine, CA and with sales and design offices in San Francisco, CA and Portland, OR, DisplayWorks is dedicated to delivering the highest levels of creativity and service.

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