Trade Show exhibit design - Advantech
Showcasing the Connected World in a Nutshell
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Advantech
Environment
Jan 2015 / Electronics

Advantech products are ever present in technology solutions around the world. Spanning across a wide-range of industries their products embody their tagline of "Enabling and Intelligent Planet".

 

Advantech was looking to tell their story and showcase their diverse product lines to customers visiting their facility in Milpitas, CA. DisplayWorks’ design and creative teams worked closely with Advantech’s marketing team. Both teams wanted to create an interactive space and experience that could tell their story of a "connected world" and how Advantech components help make it all possible.

 

To summarize the story and set the tone for each customer tour DisplayWorks had their tours start in a mini theatre. With a projection screen and a synchronized presentation that was paired with ambient room lighting and color shifts with their video content: Sizzle Reel, the customers were totally immersed in the experience.

 

Once Sizzle Reel concludes, the projection screen rises up and the tour moves on into an expansive room to explore – all organized by industry and product line. DisplayWorks design blended with a clear communications strategy drove the development of a complete experience, while providing a structure and organization to help blend a very diverse mix of products into one cohesive space with an overarching story.






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