Blue-White Industries was launching a revolutionary new tubing for their industrial pumps at one of their biggest trade shows of the year – WEFTEC – the Water Environment Federation’s Annual Technical Exhibition and Conference.
Utilizing their existing booth, Blue-White hoped to make a big splash at the show while showcasing their new FLEX-A-PRENE® ENGINEERED TUBING in an exciting new way. DisplayWorks’ creative + digital team went to work and innovated an interactive app that would deliver key product information on the show floor and serve as a valuable sales tool in the field after the show concluded.
On the show floor the Android tablet based app was synced with a large 50” touchscreen. The app was configured with a teaser video sequence that beckoned guests to interact with the display. Once touched, users could explore 3D rotating views of the product and touch key areas for detailed information on how this revolutionary product design translates into better performance in the field.
The app was also set up to allow attendees to browse a national map to locate their local representative as well as to browse and request electronic literature for follow-up.
The Blue-White app gave the client a strong in-booth impact, but also a lasting and powerful tool to put in reps hands in the field extending reach and value of the program to deliver return on investment.