Trade Show exhibit design - California Tourism
"A vacation destination on an isle"
Trade Show exhibit design - California Tourism - alt image 1 Trade Show exhibit design - California Tourism - alt image 2 Trade Show exhibit design - California Tourism - alt image 3 Trade Show exhibit design - California Tourism - alt image 4 Trade Show exhibit design - California Tourism - alt image 5
California Tourism
Custom Exhibit
May 2011 / Travel

The International Pow Wow is the travel industry’s premier international marketplace and the largest generator of Visit USA travel. It’s not your typical tradeshow. It features pre-scheduled business appointments for more than 1,000 travel organizations from every region of the US. To accommodate their share of these great business building appointments the California Travel & Tourism Commission secured two 10’x50′ spaces across the main isle in their pavilion. DisplayWorks’ designers worked to create the perfect meeting destination along the isle. A flowing blue wave, set in custom carpet, broke the monotony of the show carpet lining every isle, and set the tone for a warm welcome to California.

The exhibit was lined on both sides with comfortable and contemporary seating areas. Rich white leather seating surfaces were used to provide beautiful contrast against the deep blue back walls. LCD monitors set within stunning backlit graphic panels cast a bright “Hollywood glow” while showcasing video reels of California travel hotspots. This comfortable exhibit received great compliments from industry peers and visitors, and proved to be an ideal destination for pitching travel in the beautiful Golden State.






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