Trade Show exhibit design - Columbia Sportswear
"Retail Presence on the Show Floor"
Trade Show exhibit design - Columbia Sportswear - alt image 1 Trade Show exhibit design - Columbia Sportswear - alt image 2 Trade Show exhibit design - Columbia Sportswear - alt image 3
Columbia Sportswear
Custom Exhibit
Aug 2010 / Apparel

Columbia Sportswear Company was looking to do more than highlight great new apparel at the Outdoor Retailer Summer Market 2010. Their exhibit needed to showcase their retail presence and give buyers a glimpse of everything to come, including the brand’s materials palette, fixture designs, colors, finishes and lighting. With a creative use of custom fabricated exhibit and rental components, DisplayWorks brought the entire Columbia retail brand to life, on the show floor, like a snapshot view into one of their flagship stores. When buyers visit the Columbia booth, they get a true taste of what’s coming to their stores, from merchandise to creative campaigns, and ultimately, they leave with something to get excited about.






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