D-Link launched a new consumer campaign at CES 2011 and was looking to build a serious buzz to drive their message – Make Home Your Hottest Spot. Stepping up to a double-decker booth for the first time, D-Link went all in to gain more visibility and traffic at the busy show. To ensure they got that traffic, on both floors of the booth, D-Link engaged DisplayWorks’ integrated marketing team, Brand B Marketing, for a complete traffic building campaign. The amusing teaser campaign centered around a fictitious man on a quest from the coldest place on earth — to the Hottest Spot at CES. He found it alright, and made himself right at home, beneath a large Vegas-style marquee indicating “The Hottest Spot” upstairs at the D-Link booth. The campaign comprised pre-show outreach, a viral social media campaign and a live marketing activity that helped keep both floors of the booth packed, and energy high for 4 days. In the end, leads were up 150%.