Naked Juice was retiring their previous exhibit after more than six years in service. The brand image had changed and it was time for a facelift. The goal for the new exhibit was to strike a balance between an urban market place and a flexible meeting space on the showfloor – and to use natural and sustainable materials wherever possible.
At the Natural Products Expo, the company’s biggest show of the year, serving drink samples is important, but it’s also key to have comfortable spots for multiple reps to talk with customers. The new 20′ x 30′ exhibit included a private meeting room and an informal lounge bar, as well as areas to meet and talk on the floor. Our design incorporated round countertops made from a material comprises of 65% recycled paper. The counters wrapped around the vertical support posts of a wood framed structure that gave the booth a farmers market feel. A wood veneer gave the structure a natural wood look while adding rich tones. Much of the branding in the exhibit is provided by graphics that are easy to change and update from show to show. This approach gives Naked Juice flexibility and an exhibit platform that can evolve as the brand continues to grow and change over the years. The exhibit was a hit at its first show and the client looks forward to many more.