Trade Show exhibit design - NIKE
"Making an All Star Appearance"
Trade Show exhibit design - NIKE - alt image 1 Trade Show exhibit design - NIKE - alt image 2 Trade Show exhibit design - NIKE - alt image 3 Trade Show exhibit design - NIKE - alt image 4 Trade Show exhibit design - NIKE - alt image 5
NIKE
Event
Apr 2011 / Apparel

With the 2011 NBA All Star game scheduled in Los Angeles, NIKE rolled out their multi-venue “Los Fearless” campaign in L.A. – a celebration of Southern California hoops culture and NIKE All Star heritage. DisplayWorks built the displays for Los Fearless @ Hollywood and Vine Event, produced by SET Management out of Portland, Oregon. Contained within a large domed tent, the exhibit featured museum displays of historic NIKE footwear, neighborhood inspired cultural vignettes, a hardwood basketball court and retail space.

Activities throughout the weekend kept the dome packed with excitement, fueled by dunk contests, a 3-point shootout and a premiere screening of “Black Mamba” featuring Kobe Bryant. It was a great weekend for basketball fans, L.A. and NIKE, and we were proud to be a part of it. See it in action – Video 1Video 2






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