Trade Show exhibit design - Red Bull
"Nostalgic Road Trip for a "COOL" Brand"
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Red Bull
Mobile Marketing
Jan 2008 / Consumer

Red Bull, one of the most popular energy drink companies in the world, tasked DisplayWorks with rebuilding a 1954 Greyhound bus into a Mobile Marketing Tour Bus. DisplayWorks lowered the floor, added air conditioning, a high end sound system, wet bar, plasma screens, satellite TV, tinted windows, custom seating, pierce cut illuminated logos and a new engine. It was very important for the client to keep the integrity and nostalgia of the original vehicle. DisplayWorks was able to accomplish this by painting and designing the exterior of the bus to look like one of the original Greyhound scenic cruiser buses.






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