Trade Show exhibit design - THQ
"Making the virtual world a reality at E3"
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THQ
Custom Exhibit
Aug 2010 / Entertainment

When you find yourself rubbing shoulders with towering robots and bone crushing cage fighters, while under the watchful eye of rogue state snipers – you know you’ve arrived in the THQ booth at E3. It’s more than an exhibit – it’s an experience, sprawling over 10,000 sq. DisplayWorks’ strategic space planning and theatrical design carved out unique theme areas for more than 12 game titles. Representing a stable full of blockbuster games – including WWE® SmackDown® vs. Raw® 2011, UFC® Undisputed™ and Red Faction® – the THQ exhibit brought them all to life and set the stage for a host of engaging live marketing activities. Amid large crowds the booth provided an impressive backdrop drawing countless media interviews and the highly coveted gaming industry coverage that drives future game sales.






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