Trade Show exhibit design - Yamaha Motor Corp. USA
"Creating the "Wow Factor" to Deliver ROI"
Trade Show exhibit design - Yamaha Motor Corp. USA - alt image 1 Trade Show exhibit design - Yamaha Motor Corp. USA - alt image 2 Trade Show exhibit design - Yamaha Motor Corp. USA - alt image 3
Yamaha Motor Corp. USA
Custom Exhibit
Nov 2006 / Motorsports

DisplayWorks designed an exhibit which allowed YAMAHA to communicate their philosophy, “the customer is at the center of everything we do”. YAMAHA also wanted to stand out on the show floor, and have some type of WOW factor that would draw attendees into the center of the display and keep them in the booth space so they would spend more time with the YAMAHA products. Displayworks succeeded in drawing attendees into the YAMAHA exhibit by suspending a rotating motorcycle in the center of the exhibit. The exhibit allowed YAMAHA to have the highest number of attendees visiting their exhibit than ever in the past.






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