Is it true that all good things come in three’s? We’d like to think so.
DisplayWorks competed alongside many other respected business marketing organizations in the Houston Business Marketing Association’s prestigious annual Lantern Awards competition, created over 20 years ago in order to recognize and honor high levels of quality and creativity in the area of B2B marketing. The winners were recently announced and DisplayWorks was presented with three awards in the following categories:
Tradeshow Campaign
LANTERN AWARD for SkinMedica at AAD 2012
The campaign strategy was to blanket the town and show with SkinMedica. DisplayWorks’ integrated event and marketing division Brand B Marketing worked on a campaign to greet visitors at the airport, on shuttle buses and to be seen on taxis all over downtown to maximize visibility. They also built a 20′ x 40′ custom exhibit with a high-end retail look, created interactive touchscreens and iPad apps to capture leads and produced an elegant event for VIPs with a branded photo activity to provide a lasting memento.
Learn more about the SkinMedica program.
Tradeshow Exhibit over 500 sq ft
LANTERN AWARD for VIZIO, CES 2012
In order to introduce VIZIO to the personal computer market, DisplayWorks designed, built and delivered a one-of-a-kind 88’x105’ exhibit that had a permanent retail store feel as opposed to a temporary pop-up. It included a technology-connected eco-system styled like a high-end loft, a store featuring VIZIO’s new line of personal computers and a large 3D Lounge.
See more of the VIZIO exhibit.
AWARD of EXCELLENCE for Vitromex, Coverings Show – Orlando, Florida
DisplayWorks built a 30’x40’ custom exhibit using Vitromex’s line of ceramic and porcelain tile. Show attendees could not only see and feel the individual tile but also envision its durability and what it will look like when in use.
All three awards were presented at the annual Lantern Awards gala held at the Royal Sonesta Hotel in Houston on November 29, 2012 and were accepted by DisplayWorks’ Houston-based team.
“DisplayWorks is honored to be recognized by the Houston Business Marketing Association,” states CEO Herb Hite. “We’re excited for our clients who we share these awards with. While each project is unique, they all represent how the DisplayWorks team, and our full-range of services combine to give our clients the creative and strategic solutions they need to meet their event marketing objectives.”
