Putting European Brand on Solid U.S. Ground at the Offshore Technology Conference in Houston

ProServ Exhibit at OTC 2012 Trade showWhat do you get when you mix a new international client, the world’s premier drilling conference and the DisplayWorks’ Houston team? A recipe for success and continued partnership according to ProServ, a UK based company specializing in production technology and services for the energy industry.

The Offshore Technology Conference (OTC) at the Reliant Center in Houston has always been known to the energy industry as the world’s most noteworthy event for the field; however the 2012 conferences shaped out to be a bit more extravagant than expected. Attendance was at 30-year high, rising 14% from the 2011 conference and was clocked in as third highest in its history. ProServ knew they needed to make a “splash” at this offshore event and turned to the DisplayWorks’ Houston office for help.

The mission that the Houston team chose to accept was to create a custom 20 x 30 rental exhibit for the OTC 2012 that not only gave ProServ the biggest bang for their buck but also stayed true to the company’s current European brand. The convenience of the DisplayWorks Houston office location in relation to the Reliant Center gave ProServ the luxury of working with locals as well as provided an extremely cost effective solution for their shipping needs.

The end result was so pleasing to this first-time client that they’ve already recruited DisplayWorks for their next two U.S. shows. “The build quality of the exhibit itself came together really nicely,” said ProServ’s Vice President of Marketing and Communications, Caroline Merson. “The quality of the furnishings helped reinforce our new brand launch and the Houston team was friendly and helpful. I knew I could rely on them to pull out all the stops and would definitely recommend DisplayWorks in the future.”

2013 will prove to be a busy year for the DisplayWorks and ProServ partnership, as you can bet on the Houston team for their continued hard work and successful results.

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