DisplayWorks’ strategic acquisition of one of the fastest growing healthcare communications & training groups in the U.S. will enhance both companies’ service offerings to healthcare marketers.
Irvine, CA – December 5, 2011 — DisplayWorks LLC, a leader in design, fabrication and management of custom and modular trade show exhibits and environments, today announced the strategic acquisition of Millennium Communications Group, LLC (MCG) based in Parsippany, New Jersey.
MCG is a leading healthcare solutions company that has been providing customized marketing, communications and training programs to the medical pharmaceutical industry, nationally and internationally, for over 15 years. The company, recognized by Inc.Magazine as one of the 500 fastest growing companies in America for 3 years running, ranked 52 on the magazine’s 2010 list of Fastest Growing Healthcare Companies in America.
DisplayWorks maintains a historically strong client base in healthcare and has been producing exhibits, educational centers and events for the industry for over 31 years. The acquisition of MCG brings strong intellectual assets into the DisplayWorks product portfolio, while adding strategic resources to bolster the company’s service offerings for healthcare trade shows, meetings, events and medical conferences.
“DisplayWorks’ acquisition of MCG is a move that immediately makes both companies stronger,” states DisplayWorks’ CEO Herb Hite. “There is a natural crossover in our services, and each company’s strengths will greatly enhance the other’s capabilities.”
The acquisition will help expand MCG’s national footprint and capabilities to service healthcare clients throughout the Unites States, by utilizing DisplayWorks’ facilities in California, Oregon, Arizona, Texas and Ohio. DisplayWorks’ production experience in trade shows, meetings and events gives MCG further capabilities and resources in producing training events and assisting with their clients’ conference and trade show exhibit programs.
“We’re excited about the new opportunities and capabilities this acquisition presents to MCG and our clients,” states MCG President & CEO Michael Fernandez. “We focus on strategic training and marketing programs for healthcare clients. Much of our work targets helping clients in educating their sales force with better clinical data and tools to tell their product’s story, be it in a physicians office, the boardroom or trade show floor. DisplayWorks’ expands our national reach and gives us additional resources to further drive the sales-building conversations between our clients and their prospects in the exhibit and conference space.”
DisplayWorks is a premier exhibit company specializing in world-class design solutions for discriminating brands. With over 31 years of award-winning experience, DisplayWorks has earned the trust of high-profile clientele across a wide range of industries. From custom exhibits in Las Vegas or Dubai to events in Paris or Orlando, retail design in London to marketing communications in San Jose, DisplayWorks delivers exceptional solutions that inspire positive reactions when and where you need them most.
About Millennium Communications Group
Millennium Communications Group, LLC (MCG) is a leading healthcare solutions company. MCG has been servicing the medical and pharmaceutical industry, nationally and internationally, for more than 15 years. MCG specializes in developing customized marketing, communications, and training programs that increase the value of every interaction: between home office and sales force, sales force and physicians, and physicians and patients.
With a roster of the best and brightest pharmaceutical, medical, scientific, marketing and creative minds, we’ve done it before and we’ll do it for you: create programs and solutions that improve sales performance, enhance message retention, accelerate brand recognition, increase market share… or whatever your goal.
For more information, please visit www.milcomgroup.com.