DisplayWorks Expands New Business Development Team

Accomplished Marketing Leader, Robin Bridgewater, Hired
as Sales Director at DisplayWorks in Northern California

Irvine, CA – September 18th 2012 — DisplayWorks LLC, a leader in design, fabrication and management of custom and modular trade show exhibits and environments, has announced the hiring of Robin Bridgewater as Sales Director. Robin will be based in DisplayWorks’ Sunnyvale, CA office and will lead new business development activities while providing direction to the sales team.

Robin brings over 20 years of experience in the medical device industry, with expertise in marketing and the learning/development fields. Her proven ability to build customer brand awareness and increase market visibility will be an asset to DisplayWorks customers. She has developed high-performance event marketing teams and implemented strategies that produced strong results and enabled her employers to gain significant competitive advantages in the marketplace.

“We’re thrilled to welcome Robin Bridgewater to the DisplayWorks team,” stated CEO, Herb Hite. “Robin adds exceptional skills and insights that will really help our team moving forward. Having spent time on the client side, Robin knows firsthand the demands exhibit and event managers are facing daily. She will be a great asset in helping pair clients with the best combination of services to meet their exhibit and event marketing objectives.”

Robin will play an instrumental role in building awareness of DisplayWorks’ comprehensive suite of services built to support clients’ tradeshow and marketing programs with exhibits, event production/management, strategic marketing services, digital media, measurement and specialized training services.

In Robin’s prior role as Director of Marketing and Industry Relations, with VEITHsymposium in Bronx, NY, she increased revenues from sponsorships by 20% in her first year. With VEITHsymposium, an annual conference for Vascular and Endovascular Issues, she partnered with executive leadership to develop new business marketing strategies in order to meet the desired goals and objectives.

Robin’s career began as Operations Supervisor with Fireman’s Fund Insurance Company in Phoenix, AZ and Philadelphia, PA, and she later served as a Learning & Development Specialist and an Event Marketing Manager with W. L. Gore & Associates, Inc.

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