BioTheranostics, a start-up company in support of cancer research needed to establish a clean and professional brand image on the show floor for their company’s premier showing. DisplayWorks worked collectively with the ad agency and the client to develop a unique design that spoke to the client’s critical initial brand positioning. The exhibit structure started out as a 10’x20′ which made a tremendous first impression and then the second time out, the exhibit grew to a 20’x20′.