D3 Publisher premiered several new video game titles at the 2006 E3 show in Los Angeles. DisplayWorks designed and produced an exciting and functional environment that made an impressive impact on the show floor. The majority of the properties utilized were DisplayWorks rental properties. This approach saved significant costs while getting D3 Publisher to the show in a big way and virtually eliminated ongoing costs associated with ownership. The exhibit design allowed for an exciting hands on gaming experience at the front of the booth and a more controlled access environment towards the back, that included private and semi-private meeting spaces. The entire exhbit space was lighted with dramatic theatrical lighting and effects for an overall experience in line with the products being premiered.