Edwards Lifesciences was looking to build a successful follow up to their 2008 event. The 2009 STS event, held in conjunction with STS in San Francisco, faced the same challenge of every medical conference — how do you get on the “to do” list with your key prospects in town despite their busy schedules? You have to give them a compelling reason to attend. This event took place in San Francisco’s majestic City Hall. A panel of high-powered speakers headlined the event including Raymond Kurzweil and session moderator Larry King. The hall was beautifully transformed for the evening and became an extension of the Edwards brand with dramatic lighting that made the stunning rotunda simply breathtaking.
Guests, staff and employees all agreed — this even outshined the event from the previous year. The panel discussion reaffirmed the company’s commitment to innovation. Surrounded by leaders in the industry, Edwards Lifesciences shared a memorable evening and opened the door to relationships to move their business and innovation forward.