
"Successfully Competing in the US Market"



Hanwha
Custom Exhibit
Jan 2006 / Construction
Hanwha Corp is a Korean based company competing with U.S. companies in the construction industry. Hanwha sought out DisplayWorks’ knowledge and expertise to get its name and product out to the U.S. market during the KBIS Show. DisplayWorks designed and created a larger-than-life color diagram with products, locations, and U.S. distributors. Vignettes displaying the client’s product were created and placed through out the exhibit for attendees to view as they browsed through the 30’x50′ booth structure. Attention-grabbing graphics were applied to each of the product vignettes. Hanwha received a lot of attention from attending this show and successfully established themselves in the US market.
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