Honeywell was embracing a shift in their exhibit strategy for NBAA 2012. Moving toward a more interactive experience the plan called for eliminating their traditional displays of large aviation equipment in favor of a more digital approach along with improved areas for customer engagement and private meeting areas. The exhibit unveiled Honeywell’s “Gotta Fly” show theme and the 5,600 sq ft booth was a showstopper. A custom carpet with an inlayed airport runway pattern, complete with twinkling edge lights, spanned the length of the exhibit floor. A large interactive theater experience welcomed guests into the space along the runway. The presentation, produced by The Brand Experience, projected video on an aircraft suspended overhead that synced along with five freestanding multimedia towers on the runway.
To comfortably accommodate the large number of meetings scheduled at the show, the exhibit included six well-appointed conference rooms and a large hospitality area on the upper level of the booth to entertain up to 100 guests. Honeywell added new metrics for measuring ROI at the show this year and performance well exceeded their expectations. View a highlight video here: http://www.youtube.com/watch_popup?v=ORpLwmdq-s0