With the unveiling of the new HTC brand (a leading manufacturer of smart mobile phone devices) and the success of their consumer facing campaign, HTC has taken their visibility to a whole new level. They selected DisplayWorks to design and produce a unique brand experience for the CTIA wireless show in Las Vegas. HTC wanted to give attendees an opportunity to experience their proprietary SENSE phone interface with its people inspired functionality and features. A close collaboration with HTC’s ad agency ensured that their “YOU” campaign was woven into the architecture to reinforce the “people at the center” philosophy of HTC.