With the 2011 NBA All Star game scheduled in Los Angeles, NIKE rolled out their multi-venue “Los Fearless” campaign in L.A. – a celebration of Southern California hoops culture and NIKE All Star heritage. DisplayWorks built the displays for Los Fearless @ Hollywood and Vine Event, produced by SET Management out of Portland, Oregon. Contained within a large domed tent, the exhibit featured museum displays of historic NIKE footwear, neighborhood inspired cultural vignettes, a hardwood basketball court and retail space.
Activities throughout the weekend kept the dome packed with excitement, fueled by dunk contests, a 3-point shootout and a premiere screening of “Black Mamba” featuring Kobe Bryant. It was a great weekend for basketball fans, L.A. and NIKE, and we were proud to be a part of it. See it in action – Video 1, Video 2