To create the perfect showroom for OptiMedica to unveil the Catalys Precision Laser System at the 2010 American Academy of Ophthalmology (AAO), two DisplayWorks designers collaborated and merged unique designs for a clean, precise and layered look for the 40×40 exhibit. Our account and production teams rallied to develop a solution for the complex requirements and orchestrate a complete exhibit solution that included lighting, interactive touchscreens, integrated AV, sound-system, a microsite for pre-show communications and high-level sales support staffing.
 
OptiMedica’s exhibit presence at AAO was outstanding and provided the ideal environment to support and share their story.