
"Envision the perfect unveiling"





OptiMedica
Custom Exhibit
Oct 2010 / Technology
To create the perfect showroom for OptiMedica to unveil the Catalys Precision Laser System at the 2010 American Academy of Ophthalmology (AAO), two DisplayWorks designers collaborated and merged unique designs for a clean, precise and layered look for the 40×40 exhibit. Our account and production teams rallied to develop a solution for the complex requirements and orchestrate a complete exhibit solution that included lighting, interactive touchscreens, integrated AV, sound-system, a microsite for pre-show communications and high-level sales support staffing.
OptiMedica’s exhibit presence at AAO was outstanding and provided the ideal environment to support and share their story.
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