Playboy’s licensed apparel line attends three major apparel shows each year. DisplayWorks designed a custom rental exhibit that reflects Playboy’s company brand, while allowing them no direct cost of exhibit ownership. The structure resembles a retail environment displaying all of their current apparel line. There is a comfortable seating area towards the rear of the booth and one entrance area in the front where sales orders are written. In front of the booth is a small stage with well-known models signing autographs.