Sony Online Entertainment is one of the most comprehensive entertainment companies in the world. DisplayWorks created an exciting hands on experience for the ultimate gaming encounter which was displayed in a 60’x100′ exhibit for E3, 2004 in Los Angeles, CA. A themed lounge was entered through the mouth of a 30′ gigantic skull and photo opportunities were available with a futuristic princess. The exhibit was based on imagery from Sony’s newest game. The exhibit had a medieval, dark feel with a game room in the front and a conference room towards the rear of the exhibit. DisplayWorks was honored that this exhibit was selected as the feature photo for the front of the Los Angeles Times Calendar section.