TriZetto creates information software and management systems for the healthcare and health insurance industry. They needed an updated look for the AHIP 2009 show in San Diego. TriZetto wanted a look and presence that would represent their position as the leader as well as the largest in the industry. They also wanted an impactful presence in a 20 x 20 space without the costs of a traditional exhibit. DisplayWorks created a unique representation of the TriZetto brand using lightweight fabric and minimal hard structure. The result was an exhibit that significantly reduced cost of ownership without sacrificing presence.