At CES 2012 VIZIO was looking to change the way you think about the company and their product line up. Well known for their award-winning HDTVs — this year VIZIO was introducing an exciting new line up of personal computers — including all-in-one desktops and notebooks. Rather than exhibiting on the show floor at the Las Vegas Convention Center, VIZIO set out to turn a private ballroom into the perfect showroom for their new product lines.
DisplayWorks’ design team collaborated to create a unique environment that united all VIZIO’s products for the home in a single place. At the focal point was a model “eco-system,” set in a stunning glass enclosure in the center of the room. The eco-system represented the VIZIO “completely connected home,” with modern solutions from the living room to the office. The latest in 3D was put on display in the 3D Lounge, where bar height tables and stools set in a room wrapped in displays gave visitors an immersive demo of VIZIO technology. Throughout the ballroom clean lines and smooth finishes, designed to complement the style of VIZIO’s product and brand, set a chic tech feel and helped to tell the company’s story of continuous innovation. Based on VIZIO’s rapid growth over the past several years – we think their new product line up is well on course for continued success.