The 2009 National Dealer Meeting which was held in September 2008, at the Mirage Hotel in Las Vegas Nevada, revealed the new red Yamaha logo along with a host of new models. DisplayWorks’ Integrated Agency provided an exhilarating audio/visual entryway experience that led dealers into a 100,000 sq ft display area complete with a simulated motocross track and two race haulers. Rather than simply telling dealers how to best stage and merchandise their dealership, DisplayWorks showed them with a fully-functioning concept dealership including live talent posing in environmental product display windows.